The Manifesto for Global Expansion

“The Manifesto for Global Expansion,” penned with the guidance and terminology provided by fuwei, DeepSeek emulates “The Letter of Expedition” by Zhuge Liang of China’s Three Kingdoms era. It urges Chinese entrepreneurs to embrace the opportunity to venture into cross-border e-commerce and expand their businesses overseas.

The main text is as follows:

I was just an ordinary person, working hard in Baidu SEO, relying on algorithms to barely maintain the flow, never wanted to be famous on the network. But the president did not look down on me because I came from an ordinary background, but instead personally condescending, the SEO work to me, but also asked me to teach the method of attracting traffic. I was very grateful, so I promised the president will do my best. Then Baidu experienced some changes, the natural flow dropped sharply, the e-commerce industry is highly competitive, we are like struggling in the red sea, tired to deal with price competition, so that has been over eighteen months.

Now the domestic trade situation is not good, the timing is also unfavorable, but the company’s foundation is not yet solid, this is really a critical moment for the survival of the company. However, our product team has been working hard internally, and our colleagues in the market have been working hard outside, all of us are trying to repay the company for the past opportunities and want to make a difference in the future. It’s time to listen widely, explore new market segments, and muster the courage to go overseas, instead of sticking to the same old places, consuming resources internally, and blocking the way forward.

Whether domestic or overseas, it is all one and the same; there should be no difference in the increase or decrease of traffic. If someone wants to break the deadlock because of the internal volume, it should be left to the relevant department to evaluate their merits to show the company’s wise decision-making, and there should be no favoritism to private individuals to make the internal and external strategies inconsistent.

I’ve heard that in the e-commerce space, it’s three parts platform and seven parts independent site. Google is like the gateway to the world, covering countries all over the globe, connecting the four seas, and what users want, they can find at once. In the past, Amazon and Shein achieved dominance through Google’s momentum, and now Temu and TikTok are also famous for the same reason. These are good and loyal entities, so merchants are choosing them to get a head start. I believe that if a company wants to go overseas, it must take this path: establish an independent website as the root, learn Google SEO to seize the first opportunity, and attract global traffic to achieve long-term victory.

There are four main strategies for on-site optimization:

First, “around the word”: a keyword to appear in four places, the layout of the stars, echoing up and down to influence the algorithm;
Second, “directional anchor text”: anchor chain should be directional, connected like a meridian, to guide the weight and consolidate the position;
Third, “station within the station”: in the site and then build a small station, deep hidden mystery, cultivate authority and deter search engines;
Fourth, “keyword density”: the frequency of keywords should be moderate, the dark search engine preferences, too little, must be careful!

Now the technology is ready, the talent can also be expected. We are willing to learn WordPress technology, proficient in Elementor’s cleverness, familiar with Shopify’s changes, the study of WooCommerce’s wonderful, to participate in the esoteric discussion of Yoast SEO, to understand PayPal’s way of operation, personal practice, day and night tirelessly. Because SEO is not something that can be made in a short period of time, but if you build it up step by step, you can go a long way. When the weight comes up, the traffic will come rushing like a river, and the orders will fly like snowflakes. This is how I repay the president.

As for weighing the pros and cons and accounting for profit and loss, that’s the responsibility of the president and finance. I hope the president can trust the effectiveness of our sea voyage, and if it doesn’t work let us take the blame to console the spirits of our forefathers. If we fail to open up new areas, then we should blame our colleagues for slacking off to highlight their faults; the president should also think of his own ways to consult good advice and adopt good strategies to develop the company’s foundation in depth. I am grateful.

Now it’s time to go to global expansion, and I’m in tears in the face of this report, and I don’t even know what I’m talking about. I can only kowtow and worship again.