Fuwei:Goodbye Baidu SEO!

In November 2024, before the Seowhy Chongqing Summit, I was going to send this goodbye letter, but usually a variety of trivial matters delayed quiet. At the Chongqing Summit, I did a short goodbye to Baidu SEO, but I still feel that it is not formal enough, at least not to all the Seowhy students as well as the SEO industry to do a complete description. I think I have to write this letter, or I will regret it, as I am halfway through graduate school at North Normal University out of the Internet business, and then countless nights I dreamed of going back to write my thesis. Only 1 year of graduate school is still so, not to mention accompanying me 16 years of SEO training work, I can not do to say go, I must formally do a goodbye. I would like to thank everyone who reads this article, especially those who read it in its entirety.

I’m not hiding, I read in secondary school very seriously read Qiong Yao’s novels, in order to learn her literary talent, and then when I read in college, I read Lu Xun’s works very seriously, in order to improve the level of writing. But obviously I did not succeed in learning, at least I feel so, which is why I am obviously “outdated” in the era of Wechat Public Platform and Tiktok short videos. Until I read a quote from Musk, “First go do it, make a pile of mud, and then slowly improve it,” and “Any great cause is first completed and then perfected.” Finally, I decided not to follow the example of Qiong Yao and Lu Xun, and to be independent and take the “Fu Wei route”.

First, three simple account

1, a simple account of my entry into the SEO industry: in 2006, I and a few classmates unanimously optimistic about the next two decades of China’s Internet development, blood boiling, so decided to start a business immediately, from doing a travel platform such as Ctrip began. Because I read the major for nonlinear complex networks, and Google’s two founders of the same profession, naturally arranged to be responsible for the platform’s SEO optimization and attract traffic task. Later, this venture ended in failure due to a break in the capital chain, I came to Longgang, Shenzhen, in addition to knowing a little SEO and the youthfulness of the head of a stick of reflection, there is nothing. What can I do? I firmly realized that Baidu will become the PC era people into the core of the Internet entrance, and traffic distribution rules is SEO. so I registered in December 2007 SEOWHY.COM this domain name, counting my entry into the SEO industry signs.

2, a brief account of my start SEO training: I first want to thank a classmate: An Liang! He searched for the word SEO from Baidu to Seowhy, plus my QQ, he said he found that I am different in the SEO industry, hard to pay 10,000 yuan in tuition fees for me to teach him SEO. at that time there is no voice and no video tools, I will write to him by e-mail and assignments. He was so enthusiastic about learning that he often skipped sleep and meals. As a result, he got very good grades, as his classmates at Seowhy know. It is he countless times to give me positive feedback, said I have a very unique ability to generalize and rationality, if I opened the training course will be the blessing of the SEO industry. Do career people know, take the first step is very difficult, in this step to push you a hand to give you the courage of the people tend to be unforgettable.

3, a simple account of my 16 years of SEO training: now that I think about it then is indeed a little too much fun, in the early years, my biggest headache is actually too many students to participate in the training of the foundation is too thin as well as tutorials were ten yuan eight dollars in the e-commerce site pirate sales. I top Baidu SEO rankings for the first decade of this very strong traffic entrance without realizing, but also “big talk” is their own training is so good that the door is wide open. The reason why I especially want to mention this, because I found from my own entrepreneurial experience, traffic is the first of all business, the other is the second, which can be said to be my 16 years of training work on the biggest cognitive gains, valuable.

I should have written about the stone forum, SEOBBS, Qiu Shida, ZAC, Hu Baojie, Ni Yingwei, Le Si Shu, Interpretation, Liu Huanbin, stone, Wang Tong, Star Arrow, Xiao Jian, Lu Songsong, Mou Changqing, Jiang Likun, Wang Yuyang, Po Jun, Moon, Jiang Hui, Xiao Jun, the earth, poplar, maple forest, the night breath, wolf rain and so on in the SEO history of the long river of the glittering star, but taking into account the length of the story, considering that Lu Xun’s short story and Qiong Yao’s long story I have not learned, let’s stop for now. A little regret, now the top of the foreign trade circle flow SHEIN founder Xu Yangtian did not in the “PR = 0” and he added “link”.

Second, five tips

I take my SEO classroom only the last remaining students for the end of the time point, announced that I think the Baidu SEO era came to an end. (Classmate comment: I’m a stalwart geek, stubborn dancer, I’m furious:). More than a year after this, I think about summarizing the experience of more than a decade, summing up what I think is very valuable five insights, it will guide me on the road to the future, shared in the Chongqing Summit, here in text form to do a refinement with all the flow of entrepreneurs to encourage. (The reason why I mention Baidu SEO, rather than SEO, because the curtain is only Baidu SEO, not SEO thinking and system, Google SEO, Tiktok SEO, Rednote SEO, short-video SEO has just begun)

1, the business logic is simplified to two words: “diversion and cash”, after which everything is clear.

We must recognize that China’s Internet for twenty years, most of the products in various categories sold on the Internet is not the top stream of the entity before, cross-border e-commerce sales of the largest brands are not the top stream of domestic e-commerce. This is entirely due to the results of differences in the ability to attract traffic, and the traditional perception of product quality, brand reputation, etc. The core of SEO is to penetrate the platform traffic distribution rules. Traffic thinking tells us that we should follow the user, where the user gathered, we go with where, to learn the rules of the platform in depth, to get the dividends of the platform traffic distribution. The decline in our ability to realize is not necessarily a problem of the product itself, but a problem of traffic. Internet traffic entrepreneurs have two simple operational guidelines: find a new traffic pool to do the old way of realizing, or in the old traffic pool to do the new way of realizing.

2、Find a successful model of “attracting traffic and realizing cash”, and magnify it infinitely.

In 2010, the first Seowhy Shanghai Summit, I put forward a word called “three hair”, said the core of e-commerce real estate is “posting, shipping, wealth”, down to practice is the long tail screen, group station store group, more than one matrix. I remember a student to do rural toilet renovation project, more than 100,000 posts on the Internet, all the keywords related to rural toilet renovation, you can see their information. This classmate later really rich, but also on the CCTV interview. He found the relationship between posting and attracting traffic and obtaining customers to realize cash, so “risking stupidity” unlimited amplification. I deeply study Xiaomi mode this year, Lei Jun microblogging video topic traffic, Xiaomi electric direct customer traffic, Xiaomi home offline traffic, a huge flow pool, support them on line one after another cost-effective, technology, youthful realization of the product. This unlimited amplification continues, Lei Jun will soon become China’s richest man.

3, the establishment of their own system, other people’s theories are only used to improve the system.

I’ve been in contact with so many students, although we all learn SEO from Seowhy, but do very good students, have their own system, different. Various matters in life, should be so, think to practice, such as Musk said “first to do, made a pile of mud”, first build their own system, and then learn, absorb, perfect. In addition to career, we still have six very important subjects to take into account in our lives, which I call “Happy Life 6+1”: continuous fitness, harmonious family, lifelong growth, rational investment, life awakening, and friendship with others. Each of these requires us to consciously establish a system, and then constantly looking for external knowledge to learn and improve it, as we were consciously optimizing the site, and then only to get happy rankings and traffic.

4, stable rankings make us happy, but fluctuations let us grow.

People who have done SEO must have a deep understanding of the ranking is good, is not going to move the site easily, only happy. When the rankings fluctuate, it will suddenly burst of inspiration, a variety of SEO skills are trying to come out. Think about it, our whole life is also so, business is good, when the stock market up, when the body is healthy, we will not go to reflect, will not go to improve, only the trough period, let us reflect, let us grow. Realizing this, I began to learn acceptance, acceptance of everything that happens. Any journey, sad or happy, as long as we cognitive growth, that is the harvest. Especially in recent years, our careers are in the trough period, which is a good time for us to grow and reflect, and this growth will bring us the awakening of the whole life.

5, we pursue the landscape at the top of the mountain, and finally realized that the journey of friendship is precious.

We do SEO goal is ranked, is the industry’s first, is the continuous flow and cash, but do SEO more than ten years, I gained the most is to do SEO process is to meet these dear friends. We gathered in a strange city from thousands of miles away, wine and laughter, empowering each other, each other’s achievements, each other’s healing life. Every time I think of this, I am touched by what a precious life experience it is. Therefore, I would like to say that the top of our career cannot be our ultimate goal, but the friendships we have with others along the way need to be built intentionally, just as we spend eight hours a day on our work, we also need to intentionally arrange time each year for the friendships we have with others.

Three plans

I’ve spent the last few years learning the life sciences on the one hand, and leading a team to develop a digital solution for local governments to distribute consumer grants on the other. After the completion of these, I’m going to come back to Seowhy, three plans:

1、Investing the greatest passion and energy to launch the “annual city hiking activity” of Seowhy’s traffic and realization circle, activating and linking tens of thousands of Seowhy’s students and Internet traffic entrepreneurs all over the world, and encouraging everyone to experience the beauty of the city, and to “see the nature and the earth, all living things, and their own confidants! “.

2、Create a community of Seowhy’s traffic and realizing circle, and invite the first-line traffic manipulator and realizing combatants to share simple and direct dry goods with you every month. Through the community, fully explore the search resources, to further strengthen and expand the relationship between students outside the search.

3, the Google SEO course and the sea diversion cash model systematization, so that the matter of the sea for the newcomers no longer “sigh of relief”.

Before WeChat can only accommodate 5,000 people, now you can 10,000 people, my WeChat can also be expanded by a few thousand, welcome to lose contact with the old students  of Seowhy, SEO old webmasters to add me to this WeChat: seowhy007!

Finally, thank you for reading this far, our Chongqing Summit video review, in my above WeChat’s circle of friends, seems to be unable to post here.